Post by account_disabled on Jan 11, 2024 3:08:22 GMT -6
online marketers and content managers out there: If you made a small change to a client’s website (or your own), such as a content revision of those basic web pages linked to at the bottom of the homepage (FAQs, Help, Contact Us, etc.) – how would you expect it to affect your sales? Most of you would probably say, Dude, ask a real marketing question. Typically, these teeny tiny links at the bottom of the homepage do not operate as individual tools for acquiring more or longer traffic visits, or increased conversion rates – not the way landing pages or SEO content does. About Us Page Recently, our online translation service and LSP company, Tomedes, gave one of our most basic pages a make-over. By basic, we mean that pretty much every website has one. It’s a web page that rarely gets any attention, especially in the online marketing world.
However, after we put up this newly revised web page, our conversion rates went up 13% – overnight. Most online marketers, SEO experts and content writers would never dream that this inconsequential web page would directly and immediately increase conversion rates by 13%. It is a web page that even the smallest of business websites have: the “About Us” page. You may be grossly unimpressed. So what? That overnight CR increase could be a complete coincidence. True, it could be a coincidence – except it isn’t. Don’t yawn Whatsapp Mobile Number List and roll your eyes just yet. The data from Google Analytics revealed some unsettling facts about Tomedes’ About Us page. A disproportionate amount of visitors were hitting the dreaded X button and abandoning the site from this page, compared to the traffic on our other web pages. Now, our conversion rates weren’t exactly in the gutter – they were actually pretty good.
But “pretty good” is not good enough for any service website when you have 80,000 competitors closing in on your potential customers, ready to pounce like a pack of ninjas on the traffic that was yours first. So. Tomedes put together a small team with members from communications, marketing, linguistic management, and content writing, who put on their superhero costumes and started brainstorming. Enter “Project About Us,” whose mission was to rescue the About Us page, which was metaphorically dangling from the ledge with one hand.