Post by account_disabled on Dec 8, 2023 22:37:55 GMT -6
For the Dyadea Medical Centers , a Healthcare Marketing strategy was developed that responded to the objective of increasing the visibility of the brand, the services offered and its locations, increasing online bookings. For this reason, specific campaigns on Google Ads and Facebook Ads were mainly exploited. When creating campaigns on Facebook it was necessary to comply with the limitations and prohibitions provided for by the social media's advertising regulations, such as: publish images of nudity, crude scenes or images that may otherwise offend the user's sensitivity; contain false or misleading health-related claims; use, within sponsored advertisements, terminologies that refer to personal characteristics such as physical and mental health.
To comply with GDPR compliance, it was also appropriate to correctly set and configure the Facebook pixel through a change at code level , so that confidential information relating to searches carried out by patients subsequent to the Country Email List entry to the site from a sponsored advert. The promotion of medical devices The promotion of medical devices is also included in the cauldron of restrictions in healthcare and medical marketing, subject to stringent regulatory discipline. Health advertising on the Web of medical devices, in vitro diagnostic medical devices and medical-surgical devices.
In fact, is regulated, in addition to the provisions of the GDPR, by a series of community and national regulations: Regulation 2017/745 (MDR) Regulation 2019/1020 on supervision (and the indications of the 2022 Blue Guide) Legislative Decree 70/2003 and Consumer Code Regulations regarding the advertising of medical devices. Then there are the Guidelines published by the Ministry of Health on 20 December 2017 , with a subsequent and specific integration for Facebook on 24 October 2019. Let us explore the topic in depth once again through a case history from our home .
To comply with GDPR compliance, it was also appropriate to correctly set and configure the Facebook pixel through a change at code level , so that confidential information relating to searches carried out by patients subsequent to the Country Email List entry to the site from a sponsored advert. The promotion of medical devices The promotion of medical devices is also included in the cauldron of restrictions in healthcare and medical marketing, subject to stringent regulatory discipline. Health advertising on the Web of medical devices, in vitro diagnostic medical devices and medical-surgical devices.
In fact, is regulated, in addition to the provisions of the GDPR, by a series of community and national regulations: Regulation 2017/745 (MDR) Regulation 2019/1020 on supervision (and the indications of the 2022 Blue Guide) Legislative Decree 70/2003 and Consumer Code Regulations regarding the advertising of medical devices. Then there are the Guidelines published by the Ministry of Health on 20 December 2017 , with a subsequent and specific integration for Facebook on 24 October 2019. Let us explore the topic in depth once again through a case history from our home .