Post by account_disabled on Dec 8, 2023 22:37:09 GMT -6
Although its contents and services are of high quality, the topic of promotion and, specifically, advertising for the medical and healthcare sector remains delicate. Healthcare facilities are subject to specific regulatory requirements regarding online and offline communication and promotion , which was practically prohibited until the Bersani Law came into force in 2006. If the Law has effectively liberalized advertising in the medical and dental sector, with the authorized structures still being required - as well as the individual doctors.
Who work there - to comply with the Code of Professional Ethics , specific limitations have however been imposed and determined in regarding the protection of personal data (GDPR) . In addition to the obligation of anonymization of Buy Bulk SMS Service cookies, to which every site beyond the medical sphere is subject, is added the impossibility of using the data acquired within the site for remarketing and retargeting purposes . These are provisions that must be known and evaluated well also in view of an email marketing activity , where the attention to privacy is almost obsessive.
But which if well structured on a technical, content, compliance (and monitoring of performance), today allows you to experiment a lot, involving users and obtaining excellent results to retain existing customers and attract potential ones. The only sections exempt from regulatory imposition are the blog and the download of downloadable material, for which it is possible to show advertisements (also for lookalike audiences ) in display format via Google Ads and Meta Ads. Speaking of Facebook, it is worth exploring the topic further by taking one of our most recent case histories as an example.
Who work there - to comply with the Code of Professional Ethics , specific limitations have however been imposed and determined in regarding the protection of personal data (GDPR) . In addition to the obligation of anonymization of Buy Bulk SMS Service cookies, to which every site beyond the medical sphere is subject, is added the impossibility of using the data acquired within the site for remarketing and retargeting purposes . These are provisions that must be known and evaluated well also in view of an email marketing activity , where the attention to privacy is almost obsessive.
But which if well structured on a technical, content, compliance (and monitoring of performance), today allows you to experiment a lot, involving users and obtaining excellent results to retain existing customers and attract potential ones. The only sections exempt from regulatory imposition are the blog and the download of downloadable material, for which it is possible to show advertisements (also for lookalike audiences ) in display format via Google Ads and Meta Ads. Speaking of Facebook, it is worth exploring the topic further by taking one of our most recent case histories as an example.